PRM213 - LEARNINGS FROM CONSUMER RESEARCH FOR PATIENT PREFERENCE RESEARCH
نویسندگان
چکیده
منابع مشابه
Digitizing Consumer Research
How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data, and information acquisition techniques. I...
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Projektiewe tegnieke behels 'n dubbelsinnige stimulus waarvolgens die subjek sy/haar persoonlikheid, houdings, opinies en selfkonsep as integrale deel van die self in ‘n situasie projekteer ten einde struktuur of betekenis daaraan te gee. Projektiewe tegnieke word in kwalitatiewe verbruikersgedragen bemarkingstudies gebruik om subjekte se onbewuste of "verskuilde" gevoelens, houdings en motiewe...
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ژورنال
عنوان ژورنال: Value in Health
سال: 2018
ISSN: 1098-3015
DOI: 10.1016/j.jval.2018.09.2331